In today's digital age, many companies are turning back to outdoor advertising in orders a highly effective form of product promotion and brand awareness.
Once considered too expensive or unattainable for smaller firms--and sole practitioners--outdoor ad campaigns have never been more accessible than they were this year due largely because it can be done affordably without sacrificing quality compared to other forms like print media which continue on despite their decreasing effectiveness over time. The return of OOH has benefited brands big-time!
Outdoor Advertisement
I think this is basically what makes billboards great - you can get your message across in a very short, concise way by using pictures instead of writing long articles about how amazing your product is. Combined with how recognizable they are, it's the perfect platform for getting people interested in buying whatever it happens to be that you're promoting.
Advantages of Outdoor Advertising
Everyone that has ever been to a big city knows that outdoor advertising exists and is an important part of how businesses promote themselves. Today we will look at what makes this form of marketing so powerful and why you should join in with all the other people and businesses and use it as well if you want your business to be successful.
1. Research
First, we need to point out how essential research is when it comes down to choosing which channel for advertising would be most effective for your business. It's easy enough to just post up some adverts on billboards or put up some posters but without any prior linking (online or otherwise) it will be difficult for anyone who sees them to actually know they were directed at them – not everyone coming across the advertisement is your potential customer, but you want it that way.
If you do some research into the kind of people who would be interested in purchasing your product and find out where they hang out (and when), then choosing a location which fits their profile will boost how well your advertising campaign works. For example: if you pick an area where many office workers eat lunch every day, placing an ad in this place for food delivery services might work better than placing one somewhere in a park full of young families with children. If the people best suited to buy your product spend time on Facebook or other social media sites, then putting up ads there might prove more effective than billboards standing next to busy highways.
2. Advertising Platforms
This point is closely related to the first one we discussed and you should take it very seriously. Not every platform is suitable for advertising your product and just because it's popular doesn't mean that everyone who would normally buy or not buy your product spends time there. To use social media as an example again, if you sell food which needs to be kept in a fridge indoors but so many people on Facebook are glued to their phones most of the time (due to browsing the internet with apps instead of using their browser), they wouldn't care less about checking out some new restaurant through a cell phone screen – they'll eat what they already know they like.
One extremely important thing we must put across here is how vital it is for you to know how many people spend time on a given platform and whether they are the same kind of people who would want to buy your product. Not all platforms have useful analytics which could help you, but some do (especially the most popular ones) so it's important for you to use them if possible.
3. Control
Moving onto another advantage that outdoor advertising has over other channels: it gives you complete control over what your advertisements say. You can mention anything you want about how great your business is or talk about any special offers going on currently – if you don't get in touch with potential customers through social media, this freedom of expression is something truly unique and beneficial. In comparison, online advertisement has become very restrictive lately due to ad blockers being so popular and making it difficult to use unzippable video advertisements.
4. Flexibility
Outdoor advertising gives you the chance to change your ads whenever you feel like it, without having to pay extra or make people sit through something they are already tired of seeing. You can experiment with different styles of presenting the same information until you hit upon what works best for your company, whether that's using certain colors, shapes, quotes or anything else which could grab people's attention in a positive way. If all this sounds too complicated but you want to reach many potential customers by making some great commercials for yourself, then hiring someone to do just that would solve your problem.
5. Recognizability
Finally, one big advantage that outdoor advertising has over every other channel is that it's very recognizable and easy to connect with a brand or product. You can make up any writing and even use cute pictures of animals to remind people seeing your advertisement again and again of who you are and what you do, giving them an idea about the kinds of products you sell. By contrast, online communication often occurs through text alone (or with the help of some stock images). Since most people don't bother reading what they see on their screens, whatever you place there might not actually achieve anything at all – it might not be noticed by many people at all.
These were just five advantages which outdoor advertising has over other marketing methods – we hope this article gave you lots of new knowledge to work with.